Strategy that has shaped real brands.
A selection of strategic marketing, communications, and brand strategy projects — across travel, sport, lifestyle, and culture.
G Adventures Japan Campaign
Multi-platform campaign building awareness and engagement for travel experiences in Japan among younger audiences.
Red Bull Communications Strategy
Maintaining relevance among younger audiences while expanding engagement through storytelling and creators.
Crisis Communications & Reputation Management
A crisis communications framework focused on rebuilding trust and improving public perception.
International Expansion Strategy
Market expansion strategy focused on entering the Japanese market.
Media Relations & Influencer Campaign
Campaign designed to increase awareness through media outreach and influencer partnerships.
Nike Media Strategy Analysis
A media strategy review focused on improving audience engagement and campaign effectiveness.
Central Cee × Spotify × BAPE Campaign Analysis
Digital marketing analysis examining the collaboration between music, fashion, and culture.
Gymshark Market Analysis
Strategic market analysis examining growth opportunities and competitive positioning.
Programmatic Advertising & Media Buying
A study of modern digital advertising systems and data-driven media buying.
Consumer Privacy & Digital Marketing
Examining the relationship between privacy regulations and digital marketing performance.